Hire Me!

I would be thrilled to work with you on your social media or marketing project. I work with companies of all sizes, on all sorts of marketing and communications projects. Everything from helping you develop and execute your marketing plan to strategies for integrating social media into the marketing and communications plan. I particularly enjoy helping companies figure out their blogger relations strategy.

If you need to jumpstart an internal team, I also do workshops on social media 101, blogger relations and sales lead strategies.

Want to know more about me and my work? Check out my website and my short capabilities presentation.

To get our conversation started, email me at sgetgood@getgood.com or call me at 978-562-5979.

Privacy Statement

GetGood Strategic Marketing Inc. respects our visitors’ privacy. The only contact information we collect from our visitors is when they subscribe to our email newsletter Marketing Roadsigns or to blog posts from Marketing Roadmaps. Marketing Roadsigns is a double opt-in newsletter managed using the Constant Contact software. Marketing Roadmaps email subscriptions are managed through Feedburner. Subscribers can easily remove themselves from either list at any time. The subscriber lists are used for no other purpose nor are they provided to other parties.

The GetGood Strategic Marketing website may include links to other sites, for which it is not responsible for the privacy practices or content.

GetGood Strategic Marketing Inc. reserves the right to change this policy at any time, with or without notice.

These statements do not create any contractual or other legal rights or obligations on behalf of any party.

Marketing Roadsigns

Below is the historical archive of Marketing Roadsigns, the e-newsletter we published from July 2005-February 2007. This newsletter is no longer active; if you prefer email delivery of information, we now offer a subscription to our blog Marketing Roadmaps via email.

Subscribe to Marketing Roadmaps by Email

Marketing Roadsigns Archive

1. February 2007
2. December 2006
3. Fall 2006
4. Summer 2006
5. March/April 2006
6. January/February 2006
7. October/November 2005
8. September 2005
9. August 2005
10. July 2005

Contact

Email: sgetgood@getgood.com.

Phone: 978 562 5979

Fax: 978 562 0365

Street: 171 White Pond Rd. Hudson, MA 01749

Important Notice:

If you have a mobile phone, and are trying to reach someone regarding a problem with your “GetGood” file or “Goodlink,” you need to contact Good Technology, the developer of the software. We are not associated with Good Technology and cannot help you.

Their address:
4250 Burton Drive
Santa Clara, CA 95054
United States
Phone: +1.408.327.6000
Fax: +1. 408.327.6001
Email: sales@good.com

Speaking Engagements

Susan Getgood
Principal, GetGood Strategic Marketing Inc.

Upcoming Speaking Engagements:

1. December 11, 2008 - Massachusetts Conference for Women (Boston, MA)
2. February 19-21, 2009 - Mom 2.0 Summit (Houston, TX)
3. March 23-25, 2009 - The Business of Community Networking (Boston, MA)

Past Speaking Engagements

On Marketing and Social Media:

1. May 21, 2005 - Camp WorldWIT: Marketing Panel. Topic: Blogs as a Marketing Tool (Lake Geneva, Wisconsin)
2. July 30, 2005 - BlogHer: Business Blogging panel. Topic: Customer Blogging (Santa Clara, CA)
3. October 21, 2005 - Assabet Valley Chamber of Commerce. Lead Generation Workshop (Hudson, MA)
4. July 29, 2006 - BlogHer ’06: Business Blogging Case Studies panel (San Jose, CA)
5. October 19, 2006 - Assabet Valley Chamber of Commerce. Five Tips for Improving Your Sales Process (Hudson, MA)
6. October 28, 2006 - Women’s Internet Marketing Summit. Harnessing the Blogosphere panel member (teleconference)
7. February 8, 2007 - Blogs, Brands & Buzz: New Media in Event Marketing. Sponsored by Nomadic Displays (webinar)
8. February 9, 2007 - Assabet Valley Chamber of Commerce. Blogging 101 (Hudson, MA)
9. March 8, 2007 - New Communications Forum. Viral Marketing panel (Las Vegas)
10. March 22 & 23, 2007 - BlogHer Business. Small Business Case Study and Blogger Relations panel (New York City)
11. April 23, 2007 - Middlesex West Chamber of Commerce. Lead Generation workshop (Boxborough, MA) )
12. June 26, 2007 - The Inside Scoop on Blogger Relations. Sponsored by Vocus (webinar)
13. October 4, 2007 - PRSA Northeast Conference. PR 2.0 panel (Rochester, NY)
14. February 6, 2008 - Women’s Business Advisory Council, Assabet Valley Chamber of Commerce. Getting the Message Out (Hudson, MA)
15. March 31, 2008 - Women Who Tech Webinar, Improve this Pitch panel (webinar)
16. April 3-4, 2008 - BlogHer Business, Social Media Outreach Case Study: HP Photo Books, Ask the Experts and Improve this Pitch (New York City)
17. April 23, 2008 - New Comm Forum, moderator, luncheon keynote: New Voices of Experience, a NewComm Forum Alumni panel; presenter, SNCR Research Presentation: Customer Care and Brand Reputation (Santa Rosa, CA)
18. April 30, 2008 - SOCAP International Symposium, Blogging 101 Workshop (Boston)
19. June 5, 2008 - VOCUS Users Conference, Blogger Relations: New Media, New Approach (Washington, DC)
20. June 17, 2008 - SOCAP New England, Blogging and Social Media: What Every Customer Service Pro Should Know (Boston)
21. June 25, 2008 - SOCAP New York/New Jersey, Blogging and Social Media: What Every Customer Service Pro Should Know (Parsippany, NJ)
22. August 28, 2008 - Beyond Twitter PR: The New Rules of Crafting a Powerful, Cost-Effective Social Media Strategy, Bulldog Reporter audio conference @ 1pm Eastern
23. September 20, 2008 - BlogWord Expo (Las Vegas, Nevada)
24. October 11, 2008 - BlogHer ReachOut Tour (Boston, Massachusetts)
25. October 14, 2008 - Private event (Chicago, Illinois)
26. October 16, 2008 - 2008 Ohio Conference of AAA Clubs (Cincinnati, Ohio, private event)

On Internet Filtering and Security:

1. June 1997 - FTC Consumer Privacy Workshop (Washington DC)
2. December 1997 - White House Summit on Children’s Safety(Washington DC)
3. February 1998 - Computers, Freedom and Privacy ‘98, Library Filtering panel (Austin TX)
4. March 1998 - BIAC/OECD Forum on Internet Content Self-regulation (Paris)
5. June 1998 - Internet Summit 98, Panel on Overcoming Barriers to the School Market (Los Angeles)
6. July 2000 - COPA Commission Hearing (Richmond VA)
7. March 2001 - National Research Council workshop:
   Technical, Business, and Legal Dimensions of Protecting Children from Pornography on the Internet (Silicon Valley)
8. April 2001 - Testimony before the House Subcommittee on Telecommunications and the Internet, Hearing on “E-rate and Filtering: a Review of the Children’s Internet Protection Act.” (Washington DC)
9. September 5, 2002 - SurfControl Worldwide Channel Program Launch, Webcast
10. October 3, 2002 - Enhancing Security through Content Filtering, an Internet World Live Webcast (NYC)
11. Fall 2002 - SurfControl Partners in Security Tour
12. Spring 2003 - Network World Anti-Spam Tour, Sponsor presentation
13. June 13, 2003 - Webcast, The Do’s and Don’ts of Workplace Email and Web Monitoring, sponsored by ITAA
14. September 9, 2003 - CRN Netseminar: Spam and Beyond: Content Security”
15. April 1, 2004 - Commonwealth Club, panel, “Spam Email Problem & Potential Solutions” (San Francisco)
16. September 15, 2004 - Confidential Reseller Preview of SurfControl RiskFilter (Webcast)
17. Fall 2004 - Network World Messaging Security Tour, Vendor presentation & panel

About Us

Susan J. Getgood, Principal

Susan Getgood has been involved in online marketing since the early 90s, and watched the web evolve from the first browsers to the interactive communities we participate in today. Since 2004, her firm GetGood Strategic Marketing has been advising organizations of all shapes and sizes on integrated social media and marketing strategies that will help them meet their customers online, build their brands and drive revenue. Prior to that, Susan was Senior Vice President of Marketing at Internet software company SurfControl. Her professional blog is Marketing Roadmaps. She also writes a personal photo blog, Snapshot Chronicles and contributes to a number of group blogs. Susan was named a Fellow of the Society for New Communications Research in 2008 and speaks regularly at social media conferences like BlogHer and New Comm Forum.

Some of the highlights of her corporate career include:

1. Launched the Cyber Patrol brand and established it as the #1 Web filter used by families and schools worldwide, and by AOL, AT&T, CompuServe, Novell and others to protect their customers.
2. Achieved a 20% market share (top of the market) for SurfControl’s Web filter software and grew the E-mail Filter 94% in its first full year on the market, nearly double the segment growth (57%) and increasing market share from 2% to 4.4% within a highly fragmented market that was just beginning consolidation.
3. Revitalized an acquired division (Cyber Patrol) and presented a business case that led to its sale to JSB/SurfControl for $100 million, nearly 10x what The Learning Company had paid when it acquired the unit.
4. Led PR strategies for Cyber Patrol, The Learning Company and SurfControl that resulted in millions of people per month learning about the respective companies and their products in print, broadcast and online, including the NY Times, CNN, USA Today, Reuters, Associated Press, Investor’s Business Daily, Wall Street Journal, Newsweek, IDG News Service, Computer Reseller News, C/net, Network World, Network Computing, CBS and MSNBC.
5. Defended the Cyber Patrol intellectual property in federal court after two hackers reversed engineered the product (prohibited in the license agreement) and published their hack on web sites worldwide. Managed the international PR around the lawsuit to focus on the business aspects of the case and the violation of intellectual property rights. Prevailed in court and reached a successful settlement with the hackers.
6. Testified before Congress and the FTC on Internet safety and privacy, and joined a panel (December, 1997) at the White House Summit on Children’s Safety that discussed Internet filtering issues.

Memberships/Affiliations:

1. American Marketing Association (AMA)
2. Public Relations Society of America (PRSA)
3. Society for New Communications Research (SNCR)
4. Boston Interactive Media Association (BIMA)
5. Scottish Terrier Club of America (STCA)
6. Scottish Terrier Club of New England (STCNE)
7. New England Terrier Club
8. Ladies Dog Club (Board Member)
9. Andover Abbot Association of New England (AAANE)
10. Assabet Valley Chamber of Commerce
11. Hudson Education Foundation (Vice President)
12. AVCOC Women’s Business Advisory Council

Speaking Engagements

Our Work

HP (Hewlett Packard)
We’ve been working with HP since 2005. Most recently, we developed and executed a blogger outreach program for the launch of the HP Photo Books (Fall 2007). We also handled blogger and online community outreach for HP’s charity auctions of celebrity photos from the 2005 Toronto Film Festival and 2006 Sundance Film Festival. For Sundance 2006, we developed the Backstage at Sundance blog, trained the on-site bloggers and served as blog editor.

GuideMark
We have served as GuideMark’s outsourced marketing department since 2005. Our most recent major project has been the development and launch of a weekly podcast for small and medium businesses called Business Forward.

Santorini Consulting
We developed the firm’s blog Compensation Architect.

Exit Planning Exchange
We developed the website and blog for this new professional association for exit planning professionals. We also provided marketing communications support during the launch.

Maxwell Street Documentary
We supported the marketing communications effort for the documentary films Electrified: The Story of the Maxwell Street Urban Blues and Cheat You Fair: The Story of Maxwell Street including media and blogger outreach, web site development and management, and event planning. We also developed the blog Notes of the Urban Blues.

Caras Training
We developed the company’s blog For the Face of Your Business and provide ad hoc marketing consulting.

Software Secure
We created the firm’s blog Multiple Choice in 2005 and migrated it to a WordPress platform in 2008. We also provide ad hoc social media marketing and blog support.

Bid4Assets
Bid4Assets is an online auction marketplace for high value assets like real estate, jewelry and rare collectibles that demand the marketing support and customer service of a top notch auction house combined with the broad national reach of an online site. We assisted the company with its corporate positioning, messaging and communications.

CamelBak
We did blogger outreach for the soft-launch of the company’s Sustainable Hydration Project in October 2007.

PistolStar
PistolStar is a developer of password management solutions. We helped the company with a customer marketing program and a home page revision, including a substantial re-write of key copy.

Spec.-Ops. Brand
Spec.-Ops. Brand designs and manufactures tactical nylon gear for the military and law enforcement. We supported the company’s marketing communications efforts until the function was brought in-house and also developed the site navigation and copy for its Web site.

SurfControl RiskFilter
Created a global launch program for RiskFilter in Fall 2004. This was SurfControl’s first major new product in two years. Stretched a small budget to cover all launch ads in publications in the U.S. and the U.K., and the creation of a web site that compelled prospects to product trial and purchase.

SurfControl Channel Marketing Program
Grew channel sales by 164% in two years by redefining the channel program and executing it globally (2002-2004). Program was re-launched in 2002 with a global webcast featuring SurfControl’s CEO, an IDC analyst, a reseller customer and Susan Getgood, then SVP Marketing for SurfControl, followed by a global Partners in Security roadshow tour. The relaunched program included a revamped Channel website, including a secure area for resellers. Content areas included marketing resources, sales tools, pricing information, Powerpoint presentations, sales training materials, and templates for marketing programs and advertising.

Cyber Patrol
Launched the Cyber Patrol brand in 1995 and established it as the #1 Web filter used by families and schools worldwide, and by AOL, AT&T, CompuServe, Novell and others to protect their customers. Developed a business plan that led to its sale to JSB/SurfControl for $100 million in 2000. Cyber Patrol is still one of the best known parental control programs, and continues to use the brand identity and design elements we developed in 1995/96. You can visit the current Cyber Patrol home page at www.cyberpatrol.com.

Workshop clients

SOCAP
The Sugar Association
Kraft Foods, Inc.
Nomadic Display
Chandler Chicco Agency
Assabet Valley Chamber of Commerce
University of Wisconsin Milwaukee
MASSFED

Workshops

Social Media 101 - ½ day introduction to blogs and other new media. Answers the question: what’s social media and why does it matter for my business. This workshop can be tailored to marketing and PR teams, stressing integration of social media with the marketing and PR strategy, or customer service and consumer affairs professions, with a focus on the impact of blogs and communities on customer satisfaction. Can be combined with ½ day social media consulting.

Blogger Relations - This ½ day session for PR and marketing professionals introduces a step-by-step process for successfully working with bloggers. We discuss the anatomy of a bad pitch, whether companies need a blog and the alternatives for monitoring & measurement. The workshop relies heavily on examples and case studies. Can be combined with ½ day social media consulting.

Getting the Message Out - Be Heard, Understood and Remembered - Whether you are talking to a reporter, lobbying a legislator, or speaking to your employees, you need to be heard, understood and remembered. Our one-hour workshop “Getting the Message Out” offers three tips that will help you tell your important message effectively and memorably. When you don’t have time for a fullscale media training session, this is a good jumpstart.

Lead Generation Tactics for Small Business - Two hour session that focuses on practical lead generation tactics. We cover direct mail, search engines, seminars & events and social media. Attendees are encouraged to bring their own lead generation challenges to the table for brainstorming/ad hoc consulting.

Five Simple Tips for Improving Your Sales - One of the most common problems in any business – small, medium and large – is the chasm between Sales and Marketing. Whether you have one salesperson or fifty, one person doing marketing or a whole team, each has a different view of the task at hand and who is responsible for what. The most important thing you can do to improve your sales is to close the gap between your sales and marketing teams. The sooner the better, whether you are missing or making your numbers. This two hour workshop will give you five tips for getting these two critical teams on the same page, working together toward the same goals.

All workshops can be customized for your group or company. We occasionally do pro bono seminars for charities and non-profit civic organizations. Call 978 562 5979 or email Susan Getgood for details.

Selected Workshop Clients

Chandler Chicco Agency
Assabet Valley Chamber of Commerce
University of Wisconsin Milwaukee
MASSFED
SOCAP International
SOCAP New England
SOCAP Metro New York
The Sugar Association
Kraft Foods, Inc.

Three Ways to Meet More Customers

1. Make sure your website sells, not tells. We fix non-performing websites, starting with your objectives and ending with a site that delivers the results you need. We work with your Webmaster and designers or, if you want a completely new look, we’ll source a new design firm with you.

2. Don’t miss the social media explosion! If a blog makes sense for your business, we can help. We can teach you to blog or help you talk with the bloggers that make a difference. Don’t know where to begin? Start with one of our workshops or a half-day social media consulting session.

3. Blogs aren’t for everyone. An email newsletter or podcast may be a better way to meet customers and prospects. We can do it for you – design, writing, production and distribution - or set you up with a plan and a template, whichever fits your budget.

GetGood Strategic Marketing helps organizations of all sizes unleash their marketing power to build brands and drive revenue.

Social Media Programs that Stand Out in a Marketplace Saturated with Traditional Marketing

1. Integrate blogs, podcasts and social networks with the marketing strategy
   for 360-degree engagement with your customer
2. Word-of-Mouth marketing and blogger outreach programs
3. Blog monitoring and measurement strategy

Marketing and Business Plans that Drive Revenue for Your Business

1. Marketing and business plan development
2. New product launches
3. Competitive and market analysis
4. Advertising and collateral development

Communications Strategy that Builds Unparalleled Awareness for Your Business and Your Brands

1. Corporate communications and PR strategy
2. Breakthrough messages that cut through the clutter
3. Developing websites that sell
4. Integrating public policy activity with lead generation

Integrated Sales/Marketing Strategies that Fill Sales Pipelines and Get Results

1. Lead generation programs that fill the pipeline
2. Prospect profiling and lead rating systems
3. Branding programs that drive sales
4. Channel marketing programs

For more information about any of our services, and to find out how to get one hour of FREE consulting, call us at 978 562 5979 or email Susan Getgood at sgetgood@getgood.com

Full Hour Offer

One hour.

It can make the difference
between SUCCESS and so-so
for your next marketing program.

To prove that we can help you, we’ll give you one hour FREE consulting. No further obligation, other than to spend a little time with us, either on the phone or in person.

To get your free hour, call us at 978 562 5979, or email
Susan Getgood at sgetgood@getgood.com today!

Contact Us

Home

Wondering how social media like blogs & Twitter
fit into your marketing plan?

Looking for ways to deliver more new prospects
to your website?

Interested in engaging your customers online
for improved satisfaction & retention?

GetGood Strategic Marketing can help you meet, close and keep your customers. We develop and implement marketing and communications programs that make certain your audience knows who you are, what you do and how your product or service will help them. Our client work ranges from complete marketing and public relations plans to word-of-mouth marketing and blogger outreach programs, e-newsletters, website development and social media strategy. Plus everything in between.

And we don’t stop at brand awareness and preference. Our programs are focused on results – what it takes to fill the pipeline, close the sale and retain the customer.

In addition to our full-service marketing and communications consulting, on either a project or retainer basis, we offer marketing workshops on dealing with the media, social media and blogging 101, blogger relations, lead generation tactics and improving sales through lead tracking, nurturing and rating. These can be a great way to introduce your team to a new idea like blogging or kick off a major lead generation and tracking initiative.

Not sure where to start? Consider our Three Ways to Meet More Customers.

And take advantage of our free hour of consulting. No obligation, other than to spend some time with us on the phone or in person. Use your free hour to brainstorm or bounce an idea off an objective listener. You’ve got nothing to lose, and we guarantee you that at the end of that single hour, you’ll have an idea, or two, that you can use!

To get your free hour, call us at 978 562 5979 or email Susan Getgood at sgetgood@getgood.com.